Soon after national elections in Slovenia, financial magazine Finance invited their readers to engage in sexist activity, to which they refer as light summer topic - to vote for the most beautiful female member of the parliament.
According to editorial board of Finance, it is not important for women just to be smart, but also good looking. The article is accompanied by photo of some of the members of the parliament. Below the article there is a lineof sexist comments that refer to physical appearance of the female politicians, reducing them to less than human state, to a role of sex objects, that are there not to contribute but to be looked at and judged.
This is clear and blatant case of sexism and discrediting of female politicians by pointing out that though capable and smart they are still objects. That they shouldn’t forget they are expected not only to do their job well, but they should also please the (heterosexual) male gaze.
That no matter how hard they try, work and struggle to get through the shit-storm of misogyny and sexism in politics, their achievements will be discredited and judged only through the lens of their gender.